Digital marketing is one of the fastest-growing fields on the planet and why wouldn’t it be?
• Almost 40% of the world’s population is an internet user this is huge as compared to the 1% users back in 1995.
• According to a recent survey by an IAMAI-IMRB report, the number of internet users just in India could easily surpass 450 million by the June of 2017.

Because of this amazing dimension shift, marketers saw a huge marketing opportunity and the marketing systems have been getting sophisticated ever since.

Entrepreneurs and businesses earlier could only dream of something so powerful for their marketing could ever exist and since this dream has been realized, businesses have been utilizing these tools to make their products much more successful than they would have been using traditional marketing methods.
Apart from being useful to businesses and entrepreneurs digital marketing has also opened huge opportunities in the employment generation sector. 1.5 lakh job opportunities were estimated to be created just in 2016.

The numbers have been increasing as more and more companies have started investing their marketing budgets towards digital marketing. Even though Digital Marketing is having a great scope and a very bright future many educational institutions have not yet recognised this as an important subject to add to their curriculum which often leaves people who are just starting asking just one question “what would be a good Digital Marketing Syllabus ?”. Well, the answer to that question could be very very vast. whatever that could be included in a digital marketing syllabus for beginners has been stated below for your understanding.

Broadly Digital Marketing can be understood only by learning the Following:
1.Search Engine Optimization (SEO)
2.Search Engine Marketing (SEM)
3.Social Media Optimization (SMO)
4.Social Media Marketing (SMM)
5.Email Marketing
6.Web Analytics

1. Search Engine Optimization (SEO) – Google Rankings

Search engine optimization is the practice of increasing the traffic and the quality of traffic to your website by Ranking higher on search engine result pages (SERPS).The goal of search engine optimization is to have the search engine spiders find your website so that it appears at the top of the search engine results for the focused keywords. The process of search engine optimization is not an instant and one-time process, it requires maintenance, upgrades and continuous testing and monitoring.
How Does SEO work?
Whenever People type a query in Google’s search bar, Google’s Algorithm runs a query through all of its indexed web pages and builds a list of web pages that offer an answer to the related query. SEO is the process through which Google’s algorithm finds your web page relevant and displays it higher in search Rankings. SEO can be further Divided into 2 parts off-page SEO and on-page SEO. it takes great skill and patience to conduct SEO but the Results obtained through it are absolutely worth the price
Advantages of SEO
Strength of search engine optimization lies in its organic nature, organic rankings are absolutely free of cost hence are very cost effective also provide a real good quality of traffic as these users are actually looking for either your product or service and are highly motivated as they have actually made the effort of logging onto Google and typing for the same.

2. SEARCH ENGINE MARKETING (SEM) – Google Adwords

Search engine marketing or SEM is a very effective way to increase your website traffic very fast and grow your business. SEM is a way of getting traffic to a page of your preference by purchasing ads on search engines like Google and appear on search engine results pages(SERPS). SEM produces immediate results and has an instant ROI. You can launch a SEM ads campaign whenever you want and you will see the results just in a few hours. SEM can be a very cost-effective marketing tool. It gives you the ability to target the right customers when they search for you or for your activity and you only need to pay for the ads when any visitor or customer takes some action on it.
How Search Engine Marketing works?
Search engine marketing is marketing your business by purchasing advertisements that appear on search engine results pages (SERPS). Most advertisers want more traffic on their website by ranking higher on search engines. when search engine optimization (SEO) does not give the results that every business wants, it’s when they start to bid on keywords which help them get better results. When customers are looking for certain products or services, it gives the advertiser the opportunity for their ads to appear alongside results for those search queries that they are looking for. Primarily it is very important to understand Google Adwords Each and every component to call yourself a digital marketer.
Advantages Of SEM
Search engine marketing’s strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the moment and they’re ready to make a purchase. This is why search engine marketing is so effective and such a powerful way to grow your business online.

3. Social Media Optimization (SMO)

Social Media Optimization can be described as the process through which a particular brand or product can utilize social media platforms, in order to build awareness of their products and they can also fulfill some amount of their marketing objectives through social media optimization. All forms of social media platforms can be utilized to the fullest to achieve marketing objectives.
How Does Social Media Optimization work?
Using Social media to create Brand Awareness, Brand Quality, and Brand Loyalty by building engaging content is the Mantra for Social Media Optimization. There are various ways of content creation and automations that are required to be learned in social media optimization. Many brands have initiated their online presence and have created a Buzz on the internet about their products or services by only using Social Media Optimization
Advantages Of Social Media Optimization.
Using SMO you can attract really good quality, motivated customers towards your business.
Due to really low costs incurred for SMO the ROI received is off the charts.
SMO helps you inspire confidence in your customer’s mind also creates a positive image of your brand in the eyes of others.
SMO is mainly focused on getting the attention of your target audience through different social media platforms.

4. Social Media Marketing

Social media marketing a.k.a SMM is the latest trend in today’s marketing. It helps you promote or market your product and services on the internet using social media networks such as Facebook,Instagram, Twitter, Youtube etc as marketing tools.

Social media marketing includes activities like building advertising campaigns using images, videos and other content that helps you to gain traffic and keeps your target audience engaged with you and your business. The objective of SMM is to target your users based on the data generated by themselves on these social media platforms.
How social media marketing works?
Social media website gives access to marketers to advertise their product on their platform.
It helps you target your audience very easily because many social media platforms give access to users to provide their detailed personal information on it. Even though your audience are in various segments yet you can target the right audience for your product. It allows the marketers to show their advertisement according to the user’s likes and dislikes.

Benefits of using social media marketing
Social Media Marketing has a really great ROI when it comes to conversions. It is utilized to create really good quality leads for your business.
Even though Social Media Marketing is a paid medium of marketing, due to the high quality of business generated it is extremely cost effective as it helps you save a whole lot of time
If you are looking for instant results social media marketing is what you have been looking for it gives you the best results instantaneously.

5. E-mail Marketing

Email marketing is nothing but using emails to reach your customers and promote your business. The information is sent out MORE like a laser guided missile rather a bomb. It helps you maintain contact with your customers and keeps them up-to-date about your product or services by sending them newsletters or promotional emails. You can send newsletters or emails to your customers in a week, month or any other frequency you like. Consistency is the key. Newsletters should be sent at a consistent level. Give out discount codes or coupons, This is the easiest way that your customers will receive your emails and it will encourage them to purchase more of your products and services.

How does email marketing work?
Email Marketing is a very deep subject. Many businesses sell only through the power of emails. There various tools available that can be used in order to create lists and send out emails to your existing customers. There are various techniques in sending emails like understanding the purchasing stage of your customer and sending emails accordingly is the key. Understanding various types of email sequences and the correct time to deploying these sequences correctly is the difference between successful and unsuccessful email marketing campaign.

Advantages of email marketing?
Email marketing is Cheap. Whether you do it yourself, or through an email marketing agency, email marketing is going to cost you very less compared to other channels of advertising. Emails can be targeted specifically to the consumers, along with email marketing’s cost-effectiveness the ROI often blows other direct marketing strategies. The trick is that you have to get it right. With the analytics available today in the market, it is easy to respond to your emails, exactly in order to find out what parts of your campaign are working and what parts aren’t. According to it, you can then modify your campaign strategy for its optimum performance.

6. Web analytics

Google Analytics is the world’s most popular web analytics tool. Web Analytics collects internet data and provides reports about the number of visitors to a total website and the number of page views and how much time a visitor has spent on your website. It helps you analyze and keep a track on the traffic that is coming on your website from different sources and it can be used as a business tool for market research and to improve the effectiveness of what you do on your website. It has the power to deliver a good experience to your current visitors and also attract new ones and encourage them for sales.
How Web Analytics works?
Google Analytics is a software that is linked to your website through a  tracking code. This is a small piece of code is known as Google Remarketing Tag that is made within your analytics account. The account holder has to get this code and then place it into the HTML end of the website. The Google Analytics code needs to be placed on every page of your website that you want to track. To keep a track on the data and to place the code you will need to create a google analytics account. It is easy to set up one. Few steps to create a Google Analytics account
1. Go to and visit the Google Analytics website and create an account.
2. Set up your account and add the analytics tracking to your website.
3. You need to set up your tracking code, once the javascript code is ready you need place it. The code does the work of collecting data and it is then sent to your analytics account.
Google analytics comes as a built-in part of your web content management system. All the analytics data is available on your dashboard. You can manage and customize it however you feel it comfortable and easy to understand. You can see all your website data and statistics including mobile devices.

Benefits of using Google Analytics:
1. It is free of cost.
2. It helps you to understand your audience and their needs.
3. Optimize your website and get more traffic.
4. Total traffic.
5. Source of traffic.
6. Bounce rate.
7. Conversion rate and ROI.

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