Analytics Overview - ClickSpot Docs

Analytics Overview

Every click on your short links is tracked with detailed analytics. Understand who's clicking, from where, and on what devices.

What We Track

For every click, ClickSpot captures:

  • Timestamp - When the click occurred
  • Location - Country and city (via IP geolocation)
  • Device type - Desktop, mobile, or tablet
  • Operating system - Windows, macOS, iOS, Android, Linux, Chrome OS
  • Browser - Chrome, Safari, Firefox, Edge, Opera, Samsung Internet
  • Referrer - The website the visitor came from
  • Visitor ID - To distinguish new vs returning visitors

Viewing Analytics

Workspace Analytics

Click Analytics in the sidebar to see aggregated data across all links in your workspace.

Link Analytics

To view analytics for a specific link:

  1. Find the link in your links list
  2. Click the ⋯ menu
  3. Select Analytics

Link analytics also includes city-level geographic data, which is not shown in workspace-level reports.

Analytics Dashboard

The analytics page displays several visualizations:

Stats Cards

  • Total Clicks - Total number of clicks in the selected period
  • Unique Visitors - Distinct visitors (same person clicking multiple times counts as one)

Timeline Chart

A line chart showing clicks over time. The granularity adjusts automatically:

  • Hourly - For short ranges (24 hours, 7 days)
  • Daily - For longer ranges (30 days, 3 months)
  • Monthly - For 12-month view

Breakdown Charts

Six pie charts showing click distribution:

  • By Country - Geographic distribution of clicks
  • By Device - Desktop, mobile, tablet breakdown
  • By Browser - Chrome, Safari, Firefox, etc.
  • By OS - Operating system breakdown
  • By Referrer - Where traffic came from
  • New vs Returning - First-time vs repeat visitors

Top Links

In workspace analytics, a table shows your top 10 performing links by click count.

Clicks vs Unique Visitors

Total Clicks counts every click. If one person clicks 5 times, that's 5 clicks.

Unique Visitors counts distinct people. The same person clicking 5 times is 1 unique visitor.

We use a cookie to identify returning visitors. Someone using different devices or browsers counts as multiple unique visitors since we can't connect them.

Geographic Data

Location is determined via IP geolocation. We process the IP to extract location, then discard it.

  • Country - Very accurate (99%+)
  • City - Approximate accuracy (shown only for individual links)

Some clicks show as "Unknown" when using VPNs, proxies, or unusual network configurations.

Device & Browser Data

Detected from the User-Agent string:

  • Device types - Desktop, Mobile, Tablet, Unknown
  • Operating systems - Windows, macOS, iOS, Android, Linux, Chrome OS
  • Browsers - Chrome, Safari, Firefox, Edge, Opera, Samsung Internet

Referrer Data

The referrer shows where visitors came from before clicking your link.

Direct traffic (no referrer) happens when:

  • The link was typed directly into the browser
  • The link was clicked from an email client
  • The link was clicked from a mobile app
  • The referring site hides the referrer for privacy

Bot Filtering

Bots are automated programs like search engine crawlers and social media preview generators. By default, we exclude known bots from your analytics to show real human traffic.

Use the Exclude bots toggle in filters to include or exclude bot traffic.

Privacy

We respect visitor privacy:

  • IP addresses are processed for geolocation, then discarded
  • No personal identification information is stored
  • Known bots are excluded by default

Related Topics