Creating A/B Test Variants - ClickSpot

Creating A/B Test Variants

Learn how to set up A/B test variants, configure traffic distribution, and manage your split testing experiments.

Creating a New A/B Test Link

  1. Click Create Link in your workspace
  2. Click the A/B Test tab under Destination
  3. Click Add Variant to add your first destination
  4. Add additional variants as needed
  5. Adjust the traffic split percentages
  6. Click Create Link

Configuring Traffic Splits

Equal Split (Default)

By default, variants split traffic evenly:

  • 2 variants: 50% / 50%
  • 3 variants: 33% / 33% / 34%
  • 4 variants: 25% / 25% / 25% / 25%

Custom Split

Adjust percentages for weighted distribution:

  1. Click on the percentage next to a variant
  2. Enter your desired percentage
  3. Other variants adjust automatically to total 100%

Common custom splits:

  • 90/10 - Test a new page with minimal risk
  • 70/30 - Give proven page more traffic while testing new
  • 80/10/10 - Control with two small test variants

Managing Variants

Adding More Variants

You can have up to 20 variants per link:

  1. Edit the link
  2. Click Add Variant
  3. Enter the new destination URL
  4. Adjust traffic percentages
  5. Save changes

Editing a Variant

  1. Find the variant you want to change
  2. Click the edit icon or the URL
  3. Enter the new destination URL
  4. Save changes

Editing a variant URL takes effect immediately for new clicks.

Removing a Variant

  1. Click the delete icon next to the variant
  2. Traffic is automatically redistributed to remaining variants
  3. Save changes

Pausing a Variant

Temporarily stop sending traffic to a variant without deleting it:

  1. Set the variant's percentage to 0%
  2. Redistribute traffic to other variants
  3. Save changes

Naming Variants

Give variants descriptive names for easy identification:

  1. Click on the variant name (default: "Variant A")
  2. Enter a descriptive name like "Red CTA Button" or "Short Form"
  3. Names appear in analytics for easy reference

Viewing Variant Analytics

Track performance for each variant:

  1. Click on the A/B test link to open details
  2. Go to the Analytics tab
  3. View the Variants section

You'll see for each variant:

  • Total clicks
  • Percentage of total traffic (actual vs configured)
  • Click trend over time

Converting to Single Destination

When your test is complete and you've chosen a winner:

  1. Edit the link
  2. Switch to the Simple URL tab
  3. Enter the winning destination URL
  4. Save changes

Tips for Effective Variants

  • Use different UTM parameters - Add unique utm_content values to each variant for tracking in Google Analytics
  • Test mobile pages - Ensure all variants work well on mobile devices
  • Match expectations - Variant pages should still match the promise of your link
  • Monitor regularly - Check results frequently in the first few days

Common Issues

Traffic Split Seems Wrong

Small sample sizes can show uneven distribution. With more clicks, percentages should approach your configured split. Wait for at least 100+ clicks before evaluating.

Can't Add More Variants

Maximum is 20 variants per link. If you need more options, create additional A/B test links.

Variant URL Redirect Issue

If a variant destination redirects, visitors go to the final URL. This is normal but may affect tracking. Use direct URLs when possible.